Insights del sector, guías de cumplimiento y estrategias de marketing de rendimiento.
A practical check of business names, landing pages and partner approvals following Google’s October announcement, for publishers and advertisers.
A practical offer brief for advertisers and publishers: define payable events, permitted sources, rejection evidence and changes before launch.
Agree source and campaign names, test redirects and distinguish marketing tags from click identifiers and payable results.
Measure preparation, review and correction time before expanding AI use in publisher or advertiser workflows.
Calculate earnings per click, a maximum CPC and a cost buffer using a worked example and comparable, sufficiently mature data.
Google launched its September spam update. Separate changes in search traffic from technical failures before drawing conclusions.
Define daily caps, reporting-delay buffers, stop ownership and restart rules before launching affiliate traffic.
A new IAB Europe report prompts a review of AI tool access. A practical pilot checklist for advertisers and publishers.
Google changed image-ad journeys in Shorts and Gmail. Check landing pages, tracking parameters and conversion quality before raising spend.
Build a creative test around one hypothesis, a spending limit and approved results. Avoid mistaking early conversions for a reliable winner.
A September 21 UKGC notice highlights partner checks: verify the legal entity, domain and licence status, with practical steps for both affiliate roles.
IAB has opened a measurement contract draft for comment. Check attribution, data access and reconciliation agreements before scaling affiliate traffic.