Blog

Insights do setor, guias de conformidade e estratégias de marketing de performance.

Testing creatives on a limited budget
Setor set 27, 2026

Testing creatives on a limited budget

Build a creative test around one hypothesis, a spending limit and approved results. Avoid mistaking early conversions for a reliable winner.

AffiliateCore 70 visualizações
Checking advertisers: a lesson from the UKGC notice
Notícias set 27, 2026

Checking advertisers: a lesson from the UKGC notice

A September 21 UKGC notice highlights partner checks: verify the legal entity, domain and licence status, with practical steps for both affiliate roles.

AffiliateCore 66 visualizações
IAB draft: review your advertising measurement terms
Notícias set 27, 2026

IAB draft: review your advertising measurement terms

IAB has opened a measurement contract draft for comment. Check attribution, data access and reconciliation agreements before scaling affiliate traffic.

AffiliateCore 69 visualizações