Industry insights, compliance guides, and performance marketing strategies.
Cloudflare’s October 2 announcement prompts a practical review of account checks, false positives and the difference between risk signals and proven abuse.
A practical check of business names, landing pages and partner approvals following Google’s October announcement, for publishers and advertisers.
Measure preparation, review and correction time before expanding AI use in publisher or advertiser workflows.
Google launched its September spam update. Separate changes in search traffic from technical failures before drawing conclusions.
A new IAB Europe report prompts a review of AI tool access. A practical pilot checklist for advertisers and publishers.
Google changed image-ad journeys in Shorts and Gmail. Check landing pages, tracking parameters and conversion quality before raising spend.
A September 21 UKGC notice highlights partner checks: verify the legal entity, domain and licence status, with practical steps for both affiliate roles.
IAB has opened a measurement contract draft for comment. Check attribution, data access and reconciliation agreements before scaling affiliate traffic.